Originating from Sydney, Australia, Alexander has worked in different areas of the music industry for a number of years. From setting up battle of the bands style events within his high school, to dabbling in musical theatre his passion for music was clear from a young age.
Throughout his university years he was Vice President and Events Coordinator for Australia’s largest university sporting club which saw him booking artists, handling production and running logistics for events hosting upwards of 2000 people, as well as organising overseas trips for hundreds of students each year.
After coordinating live music events in Sydney it was a natural progression that in 2014 he founded his own company Thirty-Six Events and in an Australian first used crowd-funding to build a music festival called Marmalade Skies from the ground up where he specialised in artist liaisons, operations management and creative directing.
Since then Alexander has worked as a manager for Sydney-based events company Event’s Services International and made the leap to the UK in early 2017 where he began working with Locomotion.