Originating from Australia, Alex has worked in different areas of the music industry coming on 10 years. From lending his skills to battle of the bands style competitions, to musical theatre, to large scale music festivals his passion for music has been unwavering since a young age.

After a number of years coordinating live music events in his hometown of Sydney it was a natural progression that in 2014 he founded his own company Thirty-Six Events which used crowd-funding to build boutique music festival Marmalade Skies from the ground up. He took lead on booking upwards of 30 local and international acts & specialised in artist liaisons, operations management and creative directing. 

During this time he also worked as a manager for Sydney-based events company Event’s Services International and decided to make the leap to the UK in early 2017 where he began working with Locomotion.