Tommas has more than 18 years experience in the music business as a touring musician, major label executive, talent manager, music publisher and senior advisor for several media companies. He started his career in the music business as a musician with the band Subcircus, who were signed to Dreamworks by legendary A&R exec’s Lenny Waronker and Michael Goldstone, and toured with the likes of Suede, Echo & The Bunnymen, Elvis Costello, Placebo and The Stereophonics.
After 5 years of touring and recording, Tommas turned to A&R and talent development and in 2004 he was appointed head of A&R for Sony Music Entertainment (Nordic territories) in Copenhagen. He was responsible for the signing, development and launch of several chart-topping artists including US singer songwriter Beth Hart, whose single ‘Learning To Live’ spent 11 weeks in the Danish top 10 and became a hit throughout Europe. Tommas worked with David Bowie and legendary producer Tony Visconti for Scandinavian alt-rockers ‘Kashmir’ on their 3 x platinum selling album ‘No Balance Palace’, as well as advising on the label’s major international releases from Prince to Shakira.
He left Sony in 2006 in order to set up My Recordings, a joint venture with EMI, where he also worked as consultant alongside the Managing Director. Tommas also became an adviser for Lego and developed and implemented the music strategy for two of their main properties. He brokered one of the first ‘all-in’ sync deals with Lego for original content. The campaign resulted in fans of Lego’s ‘Bionicle’ franchise embracing the music separately from the brand to the tune of 250,000 downloads directly from Bionicle’s website.
In 2008 he was hired as Senior Advisor (content and business development) for All Digital Downloads, where he worked alongside the CEO and Management in the brokering and developing of key relationships, with content providers and 3rd party tech partners in the UK, Europe and the USA.
In 2009 Tommas set up Locomotion Entertainment, a production and publishing company, as a platform to develop musical talent in the early stages of their career. The concept was to allow a smaller and more flexible approach to out-sourcing and rights acquiring in order to take advantage of new opportunities in the sync business. Tommas has successfully landed numerous recording and publishing agreements with EMI, Sony, Universal and Warners, as well as negotiating licensing agreements for his clients with Saatchi & Saatchi, Wieden & Kennedy, McCann, Universal Pictures, Paramount Pictures, Twentieth Century Fox, Warner Bros, Disney Corp, HBO, A&E Networks, ABC, Coca-Cola, Pepsi, Redken, T-Mobile and other major and independent media companies.
Some recent sync highlights include the Google Zeitgeist ‘Year In Review’ worldwide campaign which Tommas spearheaded with the Google creative team and advertising agency Get Whirled. The team worked against the clock to get the music and the spot right, to include last minute world-changing events such as the passing of Nelson Mandela. The sound track, ‘Feels Like Coming Home’, was subsequently synched in the movie A Winters Tale (Warner Bros. Pictures) starring Colin Farrell, and TV series Greys Anatomy (ABC) and The Vampire Diaries (CBS). It was also licensed by ESPN for their Super Bowl spots and became a top 40 radio record in the US.
Tommas commissioned and co-produced a ‘surf guitar’ inspired version of Charles Mitchell’s ‘You Are My Sunshine’ which he placed as the soundtrack with Coca Cola’s ‘Open Summer’ campaign for the US, working with Coke’s music team and their agency Wieden & Kennedy. The commercial ran across the US and Japan for two years (2013-2014).
Tommas also spear-headed the remake of 10 Years After 70’ties classic ‘I’d Love To Change The World’, working with film composer Joe Trapanese (Tron, The Divergent series, Straight Outta Compton) and Universal Music’s TV and Film department. The remake was subsequently synced in the worldwide trailers for Terminator Genisys (Paramount Pictures), Dawn Of The Planet Of The Apes (20th Century Fox) and Nightcrawler (Open Road) as well as a long list of TV shows including Resurrection (ABC Networks) The Returned (A&E Networks) Heroes Reborn (NBC Networks), Limitless (CBS Networks), A.D. (NBC Networks).
The ‘trap’ infused remix of the track has since become a viral hit with over 180m youtube views and was commercially released by Republic Records in 2016 and has been certified gold in the US and Europe. In Spring 2017 Tommas worked with DIESEL where he delivered the soundtrack for their Worldwide spring campaign ‘MAKE LOVE NOT WALLS’ directed by legendary film maker David LaChapelle. The Music was written and produced by Alex Vargas.
Tommas is a founding partner in ‘The Blue Box Project’ a company, which specialises in advising and re-negotiating digital rights on behalf of some of the most successful artists from the 70ties and 80ties, who were subject to pre-internet recording agreements.
Tommas is a graduate with hons from Musicians Institute of Technology, California and a graduate of Copenhagen Business College.